PENGARUH STORE ATMOSFER TERHADAP KEPUTUSAN PEMBELIAN DI MEZZO COFFE & BISTRO KENDARI

  • Herman Titop
  • Richar Heser Manggau
  • Safuruddin .
Keywords: store the atmosphere and the purchase decision

Abstract

This study aims to to know and to analyze do store the atmosphere influential of the decision purchases inMezzo Coffe& Bistro Kendari. Types of data in this research is primary data.The subject of this research is 20 samples of people are customersMezzo Coffe& Bistro Kendari. Data was gathered using a questionnaire.The data collected is processed using software application spss.This study using simple linear regression analysis and tests partial ( t ). The results of the study in full shows that store the atmosphere have had a positive impact of the decision of purchases inMezzo Coffe& Bistro Kendari." store the atmosphere would increase the purchase decision , with the results of testing based on test as much as thitung>ttabel namely5.479> 1.7340.000 significance and value of .

Published
2020-08-24