THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS OF NEW ERA BRAND SHOE PRODUCTS

STUDY AT THE BERKAT STORE

  • Hasby Hamyat
  • Suharlian .
  • Sutini .
DOI: https://doi.org/10.54297/sjeb.Vol1.Iss1.127
Keywords: Brand Image, Product Quality and Purchasing Decisions

Abstract

This study aims to determine the effect of brand image and product quality on product purchasing decisions for New Era brand shoes (Study at the Mandonga Blessing Shoe Shop). The sample in this study were 30 respondents who were taken accidentally who had used and bought New Era brand shoes. This study uses multiple linear regression analysis tools.
The study results found that simultaneously brand image and product quality had a positive and significant effect on purchasing decisions. Partially, brand image and product quality have positive and significant influence on purchasing decisions.

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Published
2020-08-02
How to Cite
Hamyat, H., ., S., & ., S. (2020). THE EFFECT OF BRAND IMAGE AND PRODUCT QUALITY ON PURCHASING DECISIONS OF NEW ERA BRAND SHOE PRODUCTS. Sultra Journal of Economic and Business, 1(1), 79-91. https://doi.org/10.54297/sjeb.Vol1.Iss1.127
Issue
Vol 1 No 1 (2020): Edisi April 2020
Section
Articles